Corporation's animus

　　　Science creates lasting development, and morality benefits all

Employee's beliefs

　　　Accord for prosperity, reform for strength, innovate for excellence

Manpower's ideas

　　　Knowledge, scope, audacity; Reason, digestion, tenacity

Trading ideas

　　　Ultimate credence, customer first, mutual benefit and win-win.

Technology ideas

　　　Accumulate advantages, continuously create, lead the demand.

Production ideas

　　　Economize everything, best for best, in the Leading position in terms of function/price ratio.